Feature3 min read

Brands & Competitors

Define the brand set every answer is scored against: your brand, your competitors, their domains and aliases.

The brand set is the roster AEOquest looks for inside every AI answer. Mentions of these names — and only these names — are counted, positioned, and scored.

Brand fields

Field	What it does
Name	The primary brand name, matched in answer text.
Domains	Websites owned by the brand — used to attribute citations and links.
Aliases	Alternate names and spellings, so inconsistent mentions still count.
"This is my brand"	Marks your owned brand. Exactly one brand per workspace has this on.

Screenshot: Brands & Competitors page with brand cards

Screenshot: Add brand form

Visibility scores on cards

Every card shows the brand's latest visibility score from your tracked prompt set, making this page a quick competitive scoreboard between full analyses.