Feature3 min read

AI Mentions (Citations)

Which sources engines cite when they answer your prompts — citation counts per domain, citation share, and your brand vs third-party split.

When engines cite sources, they reveal their evidence. AI Mentions aggregates every citation across your tracked prompts so you can see which domains actually shape the answers in your category.

Reading the citation table

  • Citation count — how often each domain is cited across your prompt set.
  • Citation share — that domain's percentage of all citations, showing concentration of influence.
  • Your brand vs third party — citations of your own domains are labeled, separating owned evidence from independent sources.

Why citations matter

The most-cited third-party domains are the gatekeepers of your category: getting accurately represented on them influences answers more than almost anything on your own site. A low share of owned citations also tells you engines aren't treating your pages as evidence yet — a content-structure problem Site Audit can help diagnose.