Concept4 min read
The AEOquest workflow: end to end
How the six-step cycle — Discover, Track, Audit, Analyze, Monitor, Diagnose — fits together, and the four metrics that run through all of it.
AEOquest is organized around a repeating cycle. Each step feeds the next, and the sidebar follows the same order — so working top to bottom is working the method.
The six steps
- Discover — find the questions your buyers actually ask AI engines, using topic clusters and volume estimates in Prompt Research.
- Track — promote the questions that matter into your Tracked Prompts list, and define your brand set (you + competitors).
- Audit — establish your baseline: the Overview dashboard shows how visible you are today, and Site Audit grades individual pages.
- Analyze — compare against competitors engine by engine, and see which sources the engines cite in AI Mentions.
- Monitor — let scheduled runs, Alerts, and Automations watch for drops, spikes, and new competitors while you work.
- Diagnose — when a prompt or engine turns against you, run a diagnosis to find the root cause and generate fixes.
The four metrics that follow you everywhere
| Metric | What it answers |
|---|---|
| Visibility Score | Overall, how strongly do engines surface this brand? (0–100 composite) |
| Share of Voice | Of all brand mentions in your prompt set, what fraction is yours? |
| Presence Rate | In what share of answers do you appear at all? |
| Tracked Prompts | How many questions is all of this measured against? |